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FitQuake Emerges from Stealth Mode

Silicon Valley startup brings Web 2.0 to Health Clubs


San Mateo, CA - March 5, 2008 - FitQuake™ Inc, the industry's first fully integrated, 100% web-based health club management solution, announced today that it has emerged from stealth mode with its pre-launch user group. The group will be comprised of 15 clubs all positioned to gain from an environment of automated billing and online scheduling. "The start of our pre-launch user group marks the beginning of software-as-a-service (SaaS) in the health and fitness industry," said Craig Theriac, CEO of FitQuake. "With this service model, we are able to offer all the benefits commonly associated with commercially licensed software without the complexity and high initial investment" he continued.

Although new to the health and fitness industry, SaaS has gained traction in such areas as customer relationship management, human resources and email. "We see the market at a tipping point between looking to SaaS as a cost-cutting software alternative, and planning their business growth around integrated business applications, processes, and services delivered via SaaS 2.0 platforms" says Mark Koenig lead study author in Saas 2.0:Saugatuck Study Shows Rapid SaaS Evolution to Business Platforms ("Saas 2.0:Saugatuck Study Shows Rapid SaaS Evolution to Business Platforms").

About FitQuake
FitQuake is the industry's first fully integrated, 100% web-based club management solution. The crux of FitQuake technology is a powerful online scheduling system that drives the billing, reporting, alerts and other business functions. By automating these vital functions, fitness professionals are able to focus on their core and not on the back-office operations of their club.

Contact
Craig Theriac
Founder and CEO
800-718-7030
craig@fitquake.com